The body copy should be set with the viewer's available version of Helvetica, specifically Helvetica Neue. Though the fontstack specifies that it should fallback first to Arial for it's superior rendering on Windows systems before Helvetica and finally a sans-serif.
This type should also render at the browser's default size, this will vary based on the settings of individual viewers, but 16px is the default of most systems/browsers.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse feugiat, felis eget eleifend porta, mi mi iaculis quam, sit amet pharetra ante massa sed magna. Morbi vulputate augue quis nibh cursus sed accumsan massa sodales. Aenean nec aliquet leo. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi eget pharetra tellus. Donec vitae rutrum justo. Curabitur semper, diam id congue dapibus, dolor nulla hendrerit urna, vitae commodo nulla orci eu neque. Sed eros lacus, sollicitudin ut ornare vitae, fermentum eget orci. Morbi dictum nibh et lectus suscipit pharetra vitae et ipsum.
Mobile Studio Architects designs a pop-up modular folly for KCL Arts + Humanities Festival 2014.
Uppe Folly is located in The Strand Quadrangle, a long and relatively narrow space confined by the tall façades of King's College London and Somerset House. In response to the 'Underground' theme, Uppe Folly encourages visitors to simply stop and look up - something we often forget to do in a dense and busy city such as London.
Uppe Folly will provide an additional seating area to the existing coffee kiosk. Apart from being an anchor point for festival visitors, the folly will also attract members of the public from the main road into the Quad, which is in itself an underused thoroughfare connecting the Strand and River Thames.
Kings College London
The Strand Quad, London
Designer: Mobile Studio Architects Structural Engineer: Price+Myers Fabrication: Westby+Jones
The Architects' Journal